10 Video Lessons To Learn From Learning Guitar

Posted on August 20, 2010

Hi guys

Have been doing some looking around other industries and seeing how other businesses attract website visitors using YouTube….

One of the examples that I came across is nigh on perfect an example, of how to do it…

Besides the fact playing blues guitar is inherently more cool than swinging a kettlebell, we can take a lot of lessons from how this guy does his videos… and you can’t look over the numbers of views he gets… (we are talking millions of views!!!! per video)

Check out http://www.youtube.com/watch?v=YwdcbpPgz1M

Things to look out for:

1. The title of the video: Learn to play lead blues guitar licks and phrasing lesson.

This contains the major keywords “Learn to play lead blues guitar”, it also has a 2nd and 3rd keyword phrase in there too “guitar licks” and “phrasing lesson” perfect on every count

2. Description tag: STARTS with the url and immediately says “Click the link above to receive free exclusive videos, newletters, and
lots of free guitar and music goodies from Next Level Guitar.”

Immediate call to action… perfect, offer more stuff for free and more stuff for free… this guy gets cooler by the minute.. What is on the back end of the URL… an FORCED OPT IN, only thing you can do is put your name and email address in… I bet this guy has a MASSIVE email list!

3. Still on the description: “In this lesson we teach some easy beginner blues licks as well as ways
to connect your ideas and musical thoughts together using phrasing.”

Contains a few more keywords but mostly actual info as to what the video contains

4. Still on the description: Many more lessons at:http://www.nextlevelguitar.com

Final stab at getting people to visit his site…

5. Tags:

• Learn
• to
• play
• Lead
• Blues
• Guitar
• licks
• and
• phrasing
• lesson
• rock
• next
• level
• acoustic

Notice all major keywords again plus more, most people forget about the tags!

6: The actual video… Very cool, understated, this is someone who is speak his truth… he is not being overly exaggerated, being someone he is not… This is just him enjoying teaching people to play cool blues.

7. Content focuses on a very small subject matter and teaches it very well, going through the basic teaching points, and then adding more complexity later in the video, catering for absolute beginners as well as intermediate level guitar players.

8. Video starts with the URL screen… and then details of what you will get on that site. Plus the URL flashes up during the video too…(visual) (*Side Note* check out his main website… this is a continuity program when I looked it said 329 premium users online at that moment!!! at 29 bucks a month… do the math!)

9. Marty starts by saying who he is and SAYING the URL (auditory)

10. Finishes again by mentioning the URL, then the screens again with whats on the site and then the URL screen again.

Marty has obviously got very good at creating these videos, the production quality is very high… but you should be able to get half decent results with a flip cam or a low end video camera and an external mic…

Major take home point to this post… DON’T just look at what others in our industry are doing to get website traffic… in fact it probably pays NOT to look at what our industry is doing!

Later

Tim
http://personaltrainerinternetmarketing.com

Website Solutions For Small Businesses

Posted on May 17, 2010

Internet Intensive Coaching Program

Posted on April 26, 2010

I presented this for the first time yesterday at the Fitness Entrepreneur Bootcamp. It is now available for you to join.

Internet Intensive Coaching Program

July 3/4 2010

Location: TBC (somewhere in the UK)

Enrollment Benefits Include:

• 30 minute FAST START preparation call with Tim
• 2 day intensive with Tim, you’ll finish with:
  • The practical skills to set up multiple websites, including BLOGS, Membership Sites and Product sales pages, lead capture pages and shopping cart/Paypal integration, online consultation forms and pretty much every tool to run a PT or bootcamp business.
  • The tools to maintain your own sites with ease
  • A proven strategy for bringing in streams of traffic and new business via your websites that will fill your schedule.
  • The SEO secrets that mean I dominate Google rankings for my primary key search terms.

PT Internet Intensive Coaching Program – Normal Investment

£4997.00

Select your option:

Option 1: Secure Your Place With a 2 Equal monthly installment option of 647GBP
(I want to save an additional £3703)
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(I want to save an additional £3500)
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**** With Options 1 and 2 BONUS ONLY: ****
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Group Training Success System Shutting Down Soon

Posted on March 24, 2010

Real quick post today to say that the Group Training Success System, my highly popular bootcamp and group training “how to” program will be shutting down on March 30th!

I am working on some new projects which means I need to take this stuff offline.

So from now until March 30th I’ll be halving your investment from its orginal price.

Go Get Your Copy… This IS going to be your last chance… Not a marketing tactic… It will NOT be available for sale again after March 30th.

Here is the link you need…

http://www.grouptrainingsuccesssystem.com/index1.html

What Is In A Domain Name?

Posted on February 27, 2010

I am currently at a seminar in Las Vegas and I heard a quote a from one of the speakers about titles for your book.

“Don’t Go for cute, pick something that will sell!”

Naming you book should be super easy, but so often we make out we need to come out with something cool, sexy or cute. The same goes for our fitness businesses, we try to name it something cute.  Zenith Training, Apex Performance, etc etc…

This generally means nothing to your passing traffic. What’s wrong with just calling it what it is.

“London Personal Training Studios”

“New York Personal Trainer”

The problem really comes when you buy a domain name… we all try to think of something cute, rather than thinking about the obvious stuff, the stuff people search on. For example, if you have a personal training studio in london, why not buy londonpersonaltrainingstudio.com (don’t worry, my mentor and good friend Dax Moy already has this)

One of the big benefits of claiming these type of domains and USING them, is you get the benefit of easy ranking on google.

For about the last 3 years I have pretty much dominated the search rankings for the search personal “Luxembourg Personal Training”. Go check it out right now if you want… I am the ONLY choice up there. However the one site I couldn’t beat for total domination on those listings was “www.personaltraining.lu”.

Why? because it had the major keywords in the domain name itself.

The sad part is I created that site for a previous business JV I had with another trainer in Luxembourg, but even when I cut lose from the JV, the website was so well set up by me… it kept on beating my other sites in the rankings!

Even with slightly defective Search Engine Optimisation, zero updates to the site for literally 3 years or more, no new links created back to the site from authority sites… the site still beat my well set up sites, with MORE backlinks from authority sites, better SEO and regularly updated content.

It did all this from just having the stronger keywords in the domain.

Take this as a MASSIVE clue!

Don’t go for cute, go for what people are searching for.

Tell me what your website URL is, and backlink within the comments section…if anything it’ll help you with a simple backlink.