Doing Things Differently – Getting Offline

We often get consumed by the technology…  ME more than most, and I get seduced by the power of email autoresponders and sending out “free” broadcast messages to my lists.

One of the things I am going to try is going back to some more traditional “direct-marketing” principles. You know using real postage and send sales letters to my list.

I think, no scrub that, I know that our prospects perception of email is that of apprehension and it takes a lot of effort to build trust and rapport with our prospects. At least with mailing the level of trust ( in my opinion ) is higher.

Problem is the only names and addresses I have are from current and previous clients. So I have spent 20 minutes or so this afternoon creating a web form to collect name and addresse, the client gets sent to this form after filling out the email auto-responder box.

There is just some simple files that are needed to be uploaded to your server and a simple form added to a web page.  A seasoned web developer should be able to do this for 10 dollars…

Stop hiding behind your email autoresponder and start really communicating with your prospects.