Six Mixed Messages Personal Trainers Websites Must Avoid

Have you visited a website that just didn’t feel right?

More than likely you have visited one today, they are everywhere.

The site probably looked alright, reasonable graphics, easy enough to navigate, but you just sat there wondering what you were looking at, and you just didn’t get a warm fuzzy feeling from it, so you simply clicked the back button.

When someone visits your site you have about 5 -10 seconds to get your message across to the visitor. It is either what THEY were looking for or NOT what they were looking for. It is really important that in that 5 – 10 seconds that you tell them exactly what they are going to get from your site!

That last sentence is actually really important so re-read it!

This means you cannot be sending mixed signals, or mixed messages.

1. One site that springs to mind is for a local Gym here in Luxembourg. Believe it or not this gym is called “PainWorld”. First of not a great name, unless you where selling hardcore training programs for guys and girls looking to start sweating testosterone at every session. When I last checked they were trying to run a Pilates class… Big mixed message.
   

   Maybe not the image for pilates?

2. Many sites for PTs I have visited over the last few months have been of the generic/boring brochure variety… see my free report for info on this… The problem is whilst your stunning picture of your gratuitous six pack may be the envy of your friends, and bragging rights in the pub, it sends a mixed message to the clients attracted by your post pregnancy service.
   

   The face of post-pregnancy personal training?

3. Social media such as Facebook and Twitter, whilst fantastic tools for making great connections, posting pictures of your drunken weekend antics next to “Read my fat reducing facts report”
   

   Tis a good job Steven Gerrard is not on Facebook as a Personal Trainer

4. The psychology of web design has probably been done better elsewhere, but one of my biggest pet hates is the issue of colours. The dark blues and blacks for the main colour of the background may look “cool”, they not only make the site difficult to read but also do not inspire the same level of trust. Look at pretty much every large corporation who is online; Yahoo, Google, Amazon, etc etc they all have a white background.
5. Clutter is another pet hate! All these sites with so many flashing knobs, bells and whistles, feeds from here, BLOGS, Adverts, Articles, galleries, Links to this and that. And that is just on the front page. Every part of the page is vying for your attention that none of it actually does, it is just noise. The message is indecision and disorganised.
   

   The Million Dollar Webpage - aka Clutter

6. Being all things to all men (and women): We do personal training, bootcamp, pilates, muscle building, tone butt, belly and thighs, over 50s workouts, marathon training, nutritional advice, life coaching blah blah blah. Urm I don’t want a generalist, I want the specialist. Stop hedging your bets and market to the one group you want to work with.

Mixed messages will put off potential clients, make it a black and white choice for your website visitor!

They either want what you are offering or they don’t.