Are You Missing Out On Facebook Ads?

PPC 0r Pay Per Click scared the hell out of me when I first tried it a few years ago. Like many fitness professionals I have spoken to over the last 12 months or so, Google AdWords is a thing that confuses many of you and puts you off the thought of advertising via PPC.

Like many I got burnt, big time by making mistakes with Google Adwords, and I never seemed to get the return on investment I would of liked from it. Yes I picked up a handful of new clients and maybe one or two sales of my information products, but it seemed so haphazard that I eventually switched off all but one one campaign.

Now when facebook came along with there own PPC system I was very skeptical, but after some digging around and playing I found it to be really powerful, so much so I use it heavily now for advertising my local bootcamp and personal training services. The only real downside to it was the ability to get decent reports off the system to analyse exactly what was happening… that is until now.

Facebook have obviously realised they have an incredibly powerful marketing tool available to them and so they have done a fair bit of work improving their reporting system. This was released just a few days ago, and today I had a bit of a play around and now I am like an excited kid!!

Let me give you an example of the information I have received:

Example: ForestFit Bootcamp Hardcore advert showed me the following split for gender and age, the percentage of impressions and percentage of clicks.

Now the power of this hopefully obvious. What I can read from this is the EXACT demograph of the client who is viewing and more importantly, clicking on my adverts… this means I can now go back in to my adverts and more tightly target them in terms of the people I let see them. I can also alter the text of my advert to suit a very tight demograph, I can set up the landing page so it is more targeted for each advert, I can even change the type of programs I run based on the age groups and gender.

And this is just a tiny snapshot of the data that I can pull off facebook.

So what is your next step… First of all get on to Facebook and start setting up some ads.

If you want to know how this is done, I have a full tutorial on facebook ads as part of the Group Training Success System, the complete program for setting up and running an outrageously successful bootcamp or group training program.