Blogging Hell – The Fitness Professionals Guide to Blogging

So tell me what is your BLOG actually about?

I mean what information and entertainment are you providing and to what audience? Like many BLOG’s I see created by fitness professionals, it is a fairly generic “fitness” BLOG

There is a problem with this in the same way that a visitor will be confused when they visit your generic “fitness” website. You’ll have posts about softly, softly, fat loss for females, followed by a high testosterone, muscle pumping video post, followed by a goal setting/mindset post… and so on.

Not only is your audience confused, but google will be confused too!

1. Google works on relevancy, meaning the more relevant and focussed your site is to a users search terms, the easier it will be for Google to index and rank your site.

2. BY having multiple posts on similar or the same topics, if the posts are prepared well, the keyword density of the site improves and google will index and list your pages more for certain search terms

3. Creating multiple BLOGs each with their own closely defined readership, increases your internet “real estate” allowing you to catch more prospects and dominate the google rankings in many different areas.On the third point you should be creating separate BLOGs for each aspect of your business:

• If your main product/service is fat loss personal training, then create a BLOG dedicated to fat loss in your catchment area.
• If in addition to fat loss, 25% of your clients are rugby players wanting strength and conditioning for rugby, create a separate BLOG for this.
• If you also sell an ebook on knee-rehab, consider creating a BLOG that covers exactly this.

By all means link to each BLOG, in fact this is a MUST to help with back link, but certainly keep the BLOGs separate.

Before you go forward and create a load of BLOGs using Wordpress or Blogger’s free blogging service the next post will take you a step beyond these tools and why you should avoid Blogger and Wordpress.