The Traffic Question…

One question that we have been hearing a lot (both in emails and on the various forums) is this:

“What about traffic to my blog?”

In other words, how do you get people to your blog?

This is a great question, and I am really pleased that so many of you are asking it – it shows that we have some really sharp readers. 

You see, not to long ago, we were in the “build it and they will come” era.

“Webmasters” were cold-calling businesses, and showing them some fancy looking site and giving them some pie-in-the-sky sales pitch about how they would build some fancy site for them (really just one of those brochure sites), and then they would tell them how many million users there were on the Internet… and if only 1% of those people visited the site, it would mean wealth beyond dreams.

OK, maybe I am exaggerating a bit… but not very much!

With all these questions I have been getting about traffic, it is obvious that we have all gotten a little more sophisticated – or at lease we have been through the wringer a few too many times.

In any case, this is the deal with traffic (but hey I am by no means the ultimate guru on traffic but I have been studying this stuff non-stop for a couple of years now):

KEY POINT #1: Traffic is important, but conversion is just as important… and maybe more so.

You see, if your blog doesn’t convert visitors into leads, and then leads who know, like and trust you, it doesn’t matter if you are getting 10,000  visitors to your site every day. It really is that simple.

The better your site converts, the more money you make. And the way our blogs are built, when your blog delivers a lead… that lead is already pre-sold to a large degree. So you are not only getting more business, you aren’t working as hard once you get that business.

Another key thing about conversion – the better your conversion, the more liberties you can take in spending money to get visitors to your site.

You see, a lot of traffic sources are free. However, you can also pay to drive traffic. Well, if your site is converting 5 visitors out of 100 versus your competitors site converting 1 visitor out of 1000, then you can spend more money to drive people to your site.

KEY POINT #2: The best traffic is local.

The traffic that you want at your blog is traffic from people that are local to you (in a geographic sense). This is the traffic that is going to turn into personal training clients or bootcamp sign ups.

It probably won’t help you much if someone who lives in Russia visits your site, and you are in  Nottingham. 

The good news about this is that it is easier to “win” free traffic from the search engines if that traffic is local.

This is a nice paradox – the local traffic is not only easier to get, but it is a lot more valuable.

But most of the “big boy” generic cookie-cutter site providers completely miss this point.

Our blog system and training is designed to help you capture that local traffic. Obviously, I can’t give away too much on this… because I guarantee that my competitors are
watching me. But this is a key area of traffic that we are going to dominate.

Which leads to another big point…

KEY POINT #3: This isn’t just a blog!

Because of the software we use, Wordpress, we have access to one of the most powerful content management systems on the internet today

This is critical for expanding your site to more than just another generic blog – there is little point in providing something to you that you can get from somewhere else for free.

Your blog can morph in to many different things:

• A video blogging system, for example a whole library of exercise videos that you produce.
• A podcast portal, with you interviewing experts in your niche for your visitors to listen to.
• The ability to add static pages that promote your services and sell your products
• The basis for affiliate marketing other peoples products and services.

And with some further development from our base build you can create “members only” areas to truly monetise your blog!

How can you do all this stuff, well we are going  start by teaching you the basics and then give you the step by step guides to doing more as your blog expands.

Ultimately all these extra features convert your traffic in to regular visitors, sign ups and then to paying clients.

BOTTOM LINE: Traffic is critically important. You need a system that CONVERTS that traffic to dollars, you need a system that captures LOCAL traffic, and you need the ability to add the CONTENT that boosts the “know, like and trust” then have in you to become a client.

Regards

Tim

P.S. We have two very cool traffic techniques that are working right now to get search engines to list new blogs VERY quickly. We will cover that in one of our first follow-up sessions after we launch the system.

P.P.S. I know people are wondering about what this will cost. There has been a lot of speculation in the emails I am getting. Let me say that it will NOT be $999, and it will NOT be even $499.(these are some of the numbers that have been getting thrown around in comments I am getting). Don’t worry – it will be FAR less than that. I will be addressing this question soon…