This is what is on my board today…
I scrubbed all the other stuff off my board earlier this evening and placed the following…
Just click on the image to make it bigger.
So what is on the board, besides the reminder of why I work my butt off every day, my favorite quote and a 101 dollar bill, the diagram is simple but outlines my overall system for getting new people to my websites EVERY DAY.
1. Pay For Them… This includes Pay Per Click advertising through Facebook, Adwords, Yahoo Search Marketing etc etc. Or even paid for online advertising on local websites to capture local leads.
2. SEO… Improving the on site optimisation of my sites so that they rank well for my main keywords and to ensure I am getting more links back to my site.
3. Offline… Offline adverts in local media, flyers, doing public speaking as well as getting involved in local events and becoming more visible in my local community.
4. CSS… This is my content syndication system. A step by step process of creating high quality content such as articles and videos for my BLOGs, distributing throughout the internet using various resources such as ezinearticles, submityourarticle, youtube, blip.tv and then finally a system of social bookmarking to spread the word about my content.
Each element drives people back to a page on my site to opt in to my autoresponder list using aweber.
I work on this daily… it is not by accident that my web site, my videos and my content DOMINATE google for my primary keywords.
SEO is NOT a one shot deal, it is a daily process.
Content Syndication is also not a one shot deal, it is a daily process.
Paid ads is an on going process of updating, testing, updating testing… it is a daily process
Offline promotion is not just one speaking engagement, flyering campaign, or mail shot… it is a daily process
Have a system for lead generation, and get new leads EVERY DAY.
About Fit Geek
Hi Tim, this is really a good and helpful post. I’m still working on the social networking post that you did the other day. Thanks for the reminder that this is an everyday effort.
Happy thanksgiving!
Anna
Great tips as always mate – I’m putting a better list building system together this weekend and will be using this stuff obviously!
Cheers,
Jon
http://www.fitnessentrepreneur.co.uk
I have to admit – I really struggloe with my FB ads. They really limit what you’re allowed to say in the ad – for example you can’t say “fat” or intimate anything that “may degrade the viewer”. Which means attention grabbing copy is out!
And google adwords is all a bit scary to me at the moment. I feel like I’m going to get swallowed up in a big black hole and I’d be better off throwing money out the window.
Some more info on this would be great!
Also when you say you do SEO daily – what do you mean? Do you check keywords and update them daily? Do you set backlinks daily?
FB ads can be a right royal pain in the tush… but once you get them working it regularly brings in between 6 and 12 new leads a day… I have one running for my FitForArchery niche and I am getting on average 8 new leads a day from about 20 clicks on the ad.
Google adwords is not so easy… I spend very little money on this at the moment, but it does still bring in a handful of leads a week. Going to do more on PPC in general when I get five mins to breath
)
SEO… I use http://websitegrader.com/ about two or three times a week, and google analytics on the days in between, this gives me feedback on search terms that are used to find my sites. I have recently started testing different descriptions and title tags to see if I get more traffic, and of course each of my articles uses one or two keywords that I have featured on the page.
Stuff I don’t do too well is back linking from other peoples BLOGs on forums and that kind of stuff… always forget
) plus I hate hanging about in forums
Know exactly what you mean about FB Ads, still trying to figure out how to target better and get them working like you do. Generally it has been about 6-8 leads a week! Any recommendations welcomed.
Adwords is a minefield but I use a “SEO company” and they have been very true to their word and been very successful with it.
Frank Kern did some good informative stuff with adwords, believe it was infomillionaire?
Tim
Good stuff
I don’t do this everyday but thanks to your input I have baby pole in water ont these need to refine things a bit and get them more productive
Thanks for the outline and tips