When I look around at the fitness industry, I see a clear distinction between those absolutely killing it in their market, and those that struggle to rub two pennies together.
There is a commonality between those that are successful.
It is not some “secret sauce”
It is not a magic formula for riches
It is not even down to the qualifications you have!
For some this answer will not surprise YOU, especially if you are one of the guys killing it right now.
What is it?
INVESTMENT
More specifically investment in your education both from a technical skills point of view as well as a business perspective.
I invest about 50% of my “Education” budget on attending programs that will make me a better coach, going to things like Dax Moy’s KCA workshops, investing in books, and manuals that will increase my stock as a trainer.
However, what separates out those coaches doing OK and those really killing it is those that invest in business and marketing education. Last year I attended one major seminar in the US for business marketing and information marketing. In February this year I attended a 4 day bootcamp just on becoming a better speaker.
I also invested a large proportion of my education budget on online training programs, books and information products.
But why invest all this cash on this stuff?
Well, I looked at what some of the best business minds were doing, I also looked at what the best in the fitness business were doing also. People like Paul Mort, Dax Moy, Steve Jack and Alwyn Cosgrove all invested just as much on their business education as their coaching skills education.
There is a reason why these guys are so successful, and its NOT because they have the latest Kettlebell qualification, or are certified in the latest aerobic training system.
Take a look at your “Education” Budget, split it in two and INVEST in your business education just as much as your skills education.
If you don’t have and Education Budget, lets just call it a CLUE ;o)
Tell me what business education you’ve recently invested in, put your comments below.
About Fit Geek
Hi Tim,
In the last month I have invested over £1500 on my technical qualifications & over £6000 on my business education & that does not include the 5 days in California learning from Alwyn Cosgrove.
Knowing you Marc, you’ll already be seeing the pay back from such investments too. You actually take action on stuff you learn which is the next big step
)
thanks for the reply buddy
Tim