Do You Have This For Your Bootcamp Website?

MyFitGeek – Tim Goodwin here. I have been looking at a lot of Fitness Professional’s websites recently, and there are a few things that strike me as being a big problem for there ability to get clients in to their bootcamp.

I had this problem early on too. I didn’t really understand the implications it had for my business until I looked at the stats for my website and which pages where getting opened.

I found that visitors where not really going to certain pages,  and these pages were really important, such as the ones telling the visitor about my other products and services. It was no wonder nobody bought my e-books or recommended products. Those pages were never even opened!

The point here is that if you have more than one product or service to sell, then you need more than one site. Each site must have a singular focus.

You cannot and should not sell your ebook from your personal training website.

You cannot and should not try to get people on to your bootcamp through you personal training site.

What Is Your Sites Singular Focus?

When you have a singular focus to each site, then it is much easier to control how your web site visitors will navigate through your site. It is much easier to draw attention to the benefits of the thing your are trying to sell.

You are then more likely to convert that person to being a paying client.

You know this from your own surfing experience.

If the site you are visiting is overly complicated, packed with  flashing images, lots of headings all vying for your attention you have information overload, and you simply click the back button to see if there is an easier site to navigate.

So the action for today is to take a look at your own site right now and make sure the site has a singular focus.

Come back to this BLOG post to comment on your sites singular focus. Add your web site address to create the back link, and so I can take a look at your site too.

Regards

Tim

PS. Don’t get me wrong here, one of my sites is still wrong in this respect, but I am taking action to rectify this. Follow the actions in this email and get started now to ensure your bootcamps fill up next month.

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