With a bloody great stick is probably your best starting point… 
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As it happens, you have a lot going for you if you want to compete with a geek fitness professional. All this HTML, FTP, JS voodoo that geeks band about to confuse non-geeks is simply a cover for our own inadequacies!
So what follows is the five steps to successfully getting one up on a geek fitness professsional.
Step 1. Know what you want in a website and stick to your guns. Geeks get too easily distracted by the latest widget, gadget and cool technology. We are pulled off track from what we really wanted our site to do in the first place.
Step 2. Once you get your website built, be happy with the being ignorant to how it works and how to change stuff. Geeks want to fiddle with bits of code to make them “better”. We are too fussy and forget to actually USE the site for its main purpose of marketing and attracting new clients.
Step 3. Have an eye for design. I have the artistic talent of an one eyed wombat, trapped in a paper bag! Techically, geeks are stunning, graphically we suck!
Step 4. Concentrate on providing high quality content that your web site visitors will love you for. Geeks have ZERO attention span (that’s why it took your web-guy months to make that really simple change!). We hate to actually sit and write anything intelligent, witty or vaguely entertaining.
Step 5. Communicate with real people in the real world. Geeks are generally social failures and cannot relate to ordinary non-geeks. You biggest advantage is your charisma and ability to be a real human being on the other side of the internet. Pick up the phone talk and meet your clients in the real world.
I both hate and love the label of being a “geek”.
I am a geek trying to beat off the stigma and personal traits that make it difficult to compete with you!
Rather than let technology and geeks beat you, embrace the technology and use your advantages to beat us.
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