I scrubbed all the other stuff off my board earlier this evening and placed the following…

Just click on the image to make it bigger.

So what is on the board, besides the reminder of why I work my butt off every day, my favorite quote and a 101 dollar bill, the diagram is simple but outlines my overall system for getting new people to my websites EVERY DAY.

1. Pay For Them… This includes Pay Per Click advertising through Facebook, Adwords, Yahoo Search Marketing etc etc. Or even paid for online advertising on local websites to capture local leads.

2. SEO… Improving the on site optimisation of my sites so that they rank well for my main keywords and to ensure I am getting more links back to my site.

3. Offline… Offline adverts in local media, flyers, doing public speaking as well as getting involved in local events and becoming more visible in my local community.

4. CSS… This is my content syndication system. A step by step process of creating high quality content such as articles and videos for my BLOGs, distributing throughout the internet using various resources such as ezinearticles, submityourarticle, youtube, blip.tv and then finally a system of social bookmarking to spread the word about my content.

Each element drives people back to a page on my site to opt in to my autoresponder list using aweber.

I work on this daily… it is not by accident that my web site, my videos and my content DOMINATE google for my primary keywords.

SEO is NOT a one shot deal, it is a daily process.

Content Syndication is also not a one shot deal, it is a daily process.

Paid ads is an on going process of updating, testing, updating testing… it is a daily process

Offline promotion is not just one speaking engagement, flyering campaign, or mail shot… it is a daily process

Have a system for lead generation, and get new leads EVERY DAY.

This video explains probably one of the most important elements of my website that ensures that my bootcamp is full EVERY month.

Honestly send me an email with your comments

Get the single most important tool you need for this here

One of the things I am going to try is going back to some more traditional “direct-marketing” principles. You know using real postage and send sales letters to my list.

I think, no scrub that, I know that our prospects perception of email is that of apprehension and it takes a lot of effort to build trust and rapport with our prospects. At least with mailing the level of trust ( in my opinion ) is higher.

Problem is the only names and addresses I have are from current and previous clients. So I have spent 20 minutes or so this afternoon creating a web form to collect name and addresse, the client gets sent to this form after filling out the email auto-responder box.

There is just some simple files that are needed to be uploaded to your server and a simple form added to a web page.  A seasoned web developer should be able to do this for 10 dollars…

Stop hiding behind your email autoresponder and start really communicating with your prospects.

What is necessary to have friends on Facebook? Let me know.

What I do have on Facebook, is something quite powerful, that I use regularly to help promote my Bootcamp locally. I have created a group and a page, both devoted to ForestFit. Whilst it doesn’t have so many members or fans, the act of having a facebook group or page adds to your reach, making more people aware of the groups you run.

Over the last few months, when I ask new people who join ForestFit where they first heard about us, about 75% of them say Facebook.

I do run adverts on Facebook too, but the chatter I get from my current members is significant to widen our reach.

Setting up a group or page on Facebook is really easy, and requires little attention afterwards. It is a good idea to update it each month, but this will take a matter of minutes.

Dan Kennedy talks regularly about using multiple media to promo your product/service, never rely on just one approach. Whilst your newspaper ad may work this week, it may not next week. If you can spread your reach through multiple media, you’ll continue to get a steady flow of new leads to your website.

Your task this week is to set up a Facebook group for your bootcamp or personal training service. Once you’ve done that add me as your friend )

http://www.facebook.com/friends/?ref=tn#/profile.php?id=587693973&ref=name

Tim

Un-geeking the internet for Fitness Professionals

PS. Facebook can get addictive, so I would suggest getting the group set up, invite your current clients to join and post stuff to it and drop in from time to time to add contact, but leave it at that.