Hi guys
Have been doing some looking around other industries and seeing how other businesses attract website visitors using YouTube….
One of the examples that I came across is nigh on perfect an example, of how to do it…
Besides the fact playing blues guitar is inherently more cool than swinging a kettlebell, we can take a lot of lessons from how this guy does his videos… and you can’t look over the numbers of views he gets… (we are talking millions of views!!!! per video)
Check out http://www.youtube.com/watch?v=YwdcbpPgz1M
Things to look out for:
1. The title of the video: Learn to play lead blues guitar licks and phrasing lesson.
This contains the major keywords “Learn to play lead blues guitar”, it also has a 2nd and 3rd keyword phrase in there too “guitar licks” and “phrasing lesson” perfect on every count
2. Description tag: STARTS with the url and immediately says “Click the link above to receive free exclusive videos, newletters, and
lots of free guitar and music goodies from Next Level Guitar.”
Immediate call to action… perfect, offer more stuff for free and more stuff for free… this guy gets cooler by the minute.. What is on the back end of the URL… an FORCED OPT IN, only thing you can do is put your name and email address in… I bet this guy has a MASSIVE email list!
3. Still on the description: “In this lesson we teach some easy beginner blues licks as well as ways
to connect your ideas and musical thoughts together using phrasing.”
Contains a few more keywords but mostly actual info as to what the video contains
4. Still on the description: Many more lessons at:http://www.nextlevelguitar.com
Final stab at getting people to visit his site…
5. Tags:
Notice all major keywords again plus more, most people forget about the tags!
6: The actual video… Very cool, understated, this is someone who is speak his truth… he is not being overly exaggerated, being someone he is not… This is just him enjoying teaching people to play cool blues.
7. Content focuses on a very small subject matter and teaches it very well, going through the basic teaching points, and then adding more complexity later in the video, catering for absolute beginners as well as intermediate level guitar players.
8. Video starts with the URL screen… and then details of what you will get on that site. Plus the URL flashes up during the video too…(visual) (*Side Note* check out his main website… this is a continuity program when I looked it said 329 premium users online at that moment!!! at 29 bucks a month… do the math!)
9. Marty starts by saying who he is and SAYING the URL (auditory)
10. Finishes again by mentioning the URL, then the screens again with whats on the site and then the URL screen again.
Marty has obviously got very good at creating these videos, the production quality is very high… but you should be able to get half decent results with a flip cam or a low end video camera and an external mic…
Major take home point to this post… DON’T just look at what others in our industry are doing to get website traffic… in fact it probably pays NOT to look at what our industry is doing!
Later
Tim
http://personaltrainerinternetmarketing.com
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