Have been doing some looking around other industries and seeing how other businesses attract website visitors using YouTube….

One of the examples that I came across is nigh on perfect an example, of how to do it…

Besides the fact playing blues guitar is inherently more cool than swinging a kettlebell, we can take a lot of lessons from how this guy does his videos… and you can’t look over the numbers of views he gets… (we are talking millions of views!!!! per video)

Check out http://www.youtube.com/watch?v=YwdcbpPgz1M

Things to look out for:

1. The title of the video: Learn to play lead blues guitar licks and phrasing lesson.

This contains the major keywords “Learn to play lead blues guitar”, it also has a 2nd and 3rd keyword phrase in there too “guitar licks” and “phrasing lesson” perfect on every count

2. Description tag: STARTS with the url and immediately says “Click the link above to receive free exclusive videos, newletters, and
lots of free guitar and music goodies from Next Level Guitar.”

Immediate call to action… perfect, offer more stuff for free and more stuff for free… this guy gets cooler by the minute.. What is on the back end of the URL… an FORCED OPT IN, only thing you can do is put your name and email address in… I bet this guy has a MASSIVE email list!

3. Still on the description: “In this lesson we teach some easy beginner blues licks as well as ways
to connect your ideas and musical thoughts together using phrasing.”

Contains a few more keywords but mostly actual info as to what the video contains

4. Still on the description: Many more lessons at:http://www.nextlevelguitar.com

Final stab at getting people to visit his site…

5. Tags:

• Learn
• to
• play
• Lead
• Blues
• Guitar
• licks
• and
• phrasing
• lesson
• rock
• next
• level
• acoustic

Notice all major keywords again plus more, most people forget about the tags!

6: The actual video… Very cool, understated, this is someone who is speak his truth… he is not being overly exaggerated, being someone he is not… This is just him enjoying teaching people to play cool blues.

7. Content focuses on a very small subject matter and teaches it very well, going through the basic teaching points, and then adding more complexity later in the video, catering for absolute beginners as well as intermediate level guitar players.

8. Video starts with the URL screen… and then details of what you will get on that site. Plus the URL flashes up during the video too…(visual) (*Side Note* check out his main website… this is a continuity program when I looked it said 329 premium users online at that moment!!! at 29 bucks a month… do the math!)

9. Marty starts by saying who he is and SAYING the URL (auditory)

10. Finishes again by mentioning the URL, then the screens again with whats on the site and then the URL screen again.

Marty has obviously got very good at creating these videos, the production quality is very high… but you should be able to get half decent results with a flip cam or a low end video camera and an external mic…

Major take home point to this post… DON’T just look at what others in our industry are doing to get website traffic… in fact it probably pays NOT to look at what our industry is doing!

Later

Tim
http://personaltrainerinternetmarketing.com

Drop your comments below… I appreciate that FTP is not the most sexy of topics, but hey anything can look sexy if it saves you some cash )

So out comes the video camera, white board and my cool red t-shirt!

Make sure that once you’ve watched the video, give me your comments below.

Nameservers are the way a domain is pointed to your web host. So when someone types in your domain http://www.yourdomain.com it will look to your web host (where your web site will live) so that it can appear on the web browser.

Watch the video of how to set the nameservers.

Don’t forget to comment on the video here on this BLOG

In this video I show you how to get set up with a host. I use my highly recommended hosting service, StartLogic. If you are in the market for getting a hosting account, watch the video, then click the link below to get set up with StartLogic.

Register With StartLogic Pro Logic Account NOW!

Yes it is an affiliate link and yes I will make a little bit of cash from me recommending you to them, however I use these guys for some of my own hosting and they ROCK! So I have no worries about recommending them and getting a kick back because of it!

Don’t forget to leave your lovely comments below… i really appreciate the feedback on this stuff

“I don’t know the first thing about setting up a web site”

So I’ve put together some really simple videos to get you heading in the right direction.

The first video is for getting a domain name registered for your site… this is the www.yourdomainname.com bit.

Make sure you tell me EXACTLY what you think of this video, by posting your comments below.

“What about traffic to my blog?”

In other words, how do you get people to your blog?

This is a great question, and I am really pleased that so many of you are asking it – it shows that we have some really sharp readers. 

You see, not to long ago, we were in the “build it and they will come” era.

“Webmasters” were cold-calling businesses, and showing them some fancy looking site and giving them some pie-in-the-sky sales pitch about how they would build some fancy site for them (really just one of those brochure sites), and then they would tell them how many million users there were on the Internet… and if only 1% of those people visited the site, it would mean wealth beyond dreams.

OK, maybe I am exaggerating a bit… but not very much!

With all these questions I have been getting about traffic, it is obvious that we have all gotten a little more sophisticated – or at lease we have been through the wringer a few too many times.

In any case, this is the deal with traffic (but hey I am by no means the ultimate guru on traffic but I have been studying this stuff non-stop for a couple of years now):

KEY POINT #1: Traffic is important, but conversion is just as important… and maybe more so.

You see, if your blog doesn’t convert visitors into leads, and then leads who know, like and trust you, it doesn’t matter if you are getting 10,000  visitors to your site every day. It really is that simple.

The better your site converts, the more money you make. And the way our blogs are built, when your blog delivers a lead… that lead is already pre-sold to a large degree. So you are not only getting more business, you aren’t working as hard once you get that business.

Another key thing about conversion – the better your conversion, the more liberties you can take in spending money to get visitors to your site.

You see, a lot of traffic sources are free. However, you can also pay to drive traffic. Well, if your site is converting 5 visitors out of 100 versus your competitors site converting 1 visitor out of 1000, then you can spend more money to drive people to your site.

KEY POINT #2: The best traffic is local.

The traffic that you want at your blog is traffic from people that are local to you (in a geographic sense). This is the traffic that is going to turn into personal training clients or bootcamp sign ups.

It probably won’t help you much if someone who lives in Russia visits your site, and you are in  Nottingham. 

The good news about this is that it is easier to “win” free traffic from the search engines if that traffic is local.

This is a nice paradox – the local traffic is not only easier to get, but it is a lot more valuable.

But most of the “big boy” generic cookie-cutter site providers completely miss this point.

Our blog system and training is designed to help you capture that local traffic. Obviously, I can’t give away too much on this… because I guarantee that my competitors are
watching me. But this is a key area of traffic that we are going to dominate.

Which leads to another big point…

KEY POINT #3: This isn’t just a blog!

Because of the software we use, Wordpress, we have access to one of the most powerful content management systems on the internet today

This is critical for expanding your site to more than just another generic blog – there is little point in providing something to you that you can get from somewhere else for free.

Your blog can morph in to many different things:

• A video blogging system, for example a whole library of exercise videos that you produce.
• A podcast portal, with you interviewing experts in your niche for your visitors to listen to.
• The ability to add static pages that promote your services and sell your products
• The basis for affiliate marketing other peoples products and services.

And with some further development from our base build you can create “members only” areas to truly monetise your blog!

How can you do all this stuff, well we are going  start by teaching you the basics and then give you the step by step guides to doing more as your blog expands.

Ultimately all these extra features convert your traffic in to regular visitors, sign ups and then to paying clients.

BOTTOM LINE: Traffic is critically important. You need a system that CONVERTS that traffic to dollars, you need a system that captures LOCAL traffic, and you need the ability to add the CONTENT that boosts the “know, like and trust” then have in you to become a client.

Regards

Tim

P.S. We have two very cool traffic techniques that are working right now to get search engines to list new blogs VERY quickly. We will cover that in one of our first follow-up sessions after we launch the system.

P.P.S. I know people are wondering about what this will cost. There has been a lot of speculation in the emails I am getting. Let me say that it will NOT be $999, and it will NOT be even $499.(these are some of the numbers that have been getting thrown around in comments I am getting). Don’t worry – it will be FAR less than that. I will be addressing this question soon…