May 19, 2012

Fitness Professionals Blogging For Profit

blogging-for-profitIf you’ve been around the internet and internet marketing for long enough you’ll have seen adverts and emails telling you how you can make money with your BLOG. You sometimes here it being called “monetising your blog”.

The basic concept is around creating a BLOG, with some content getting enough traffic and then selling advertising on your site. Great idea in theory, but in practice it doesn’t work. I’ve tried it, it wasted more time, effort and money than it made. In fact I made nothing, cos I didn’t get anyone to advertise on it :o (

The other option is to create a BLOG and then put google adsense on your page. The idea is that you get enough traffic on to your blog who will read your content and then click on the google adwords adverts that appear and you get a cut of the money the advertiser has paid for the click. Once again great in theory, but in practice it doesn’t really work. I’ve tried this too and made a whopping 0.23 USD from it.

Now for some people this does work, if you have enough visitors, you can start making some money, but to be honest it is much to much like hard work.

It seems as if these marketing gurus have been misleading us, those sneaky guys!

However, I know of a way that is actually more likely to make you money from your BLOG that is much more accessible and doesn’t require a critical mass of traffic or any selling of advertising space.

When you create a BLOG you are building relationships with your readers, that IS the primary purpose of having a BLOG. It is a means of engaging new people in to your ethos of fitness and showing them you know your stuff by writing posts that are both informative and conversational (hopefully a bit like this BLOG). Also adding videos that you have created and possibly finding others that are entertaining and informative, related to your BLOGs subject.

Over time your readers will grow to know, like and trust you, but ultimately the reason you are writing the BLOG is to bring those readers in to your group of paying clients/customers.

You’re not writing this BLOG for fun are you! Are YOU?

blog-for-fun

So what do you sell them?

OK, obviously you are going to sell them your stuff. Personal Training, your bootcamp, weight loss classes, e-book if you have one. But really the amount of stuff you have to sell them is kinda limited.

Selling other peoples stuff is where you can also look to monetise your BLOG. This is easy, many products out there have what’s called an affiliate program, where you can register as an affiliate and sell their e-book, course, software on their behalf.

Think Turbulence Training, or Dax Moy’s Magic Hundred, they can be sold by you as an affiliate. Often you’ll make 50% commission on every sale, sometimes much more! This can have a very positive influence on your bank balance, and truely make good money from blogging.

There is one caveat to this, ONLY sell stuff that you believe in yourself, that means you have to buy it yourself, use it and actually like it.

You don’t want to annoy your trusting readers with products and services that suck do you… You’ll see from time to time I will recommend a product, or the adverts on the right hand side of this page are all of stuff I have used and continue to use. They are products that I really think you would benefit from, the same should go for what you recommend too.

So certainly making money from your fitness blog is possible, but remember to be selective with what products you promote and always continue to provide entertaining and informative content.

COMING SOON

Now if you don’t have a BLOG yet, or you are still using WordPress.com or Blogger.com to host your BLOG, then in just a weeks time, on June 8th, I will be releasing a brand new MyFitGeek service to help you get your blogging really working for you. So make sure you keep a check on your emails over the coming week for more information about this exciting new project.

You’ll want to stay alert too because you really cannot miss out on what I have coming.

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Blogger Vs WordPress For Personal Trainers

Blogger vs WordPress for your personal trainer blog.

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The Perfect Content Management System

There is certainly a fine balance between good looking, functional and converting fitness websites, as well as the technical stuff in the background to do with search engine optimisation, site management, and ease of use for the non geek!

Would you trust this mans CMS?
Would you trust this mans CMS?

The solutions your “friendly” web developer will suggest will often be their excellent in house content management system (or CMS). Having been exposed to some of these in my time, exactly NONE of them have been particularly useful for all the things suggested in the first paragraph!

If your developer suggests their CMS, politely decline!

The only one I have come across that is any good is WordPress. Having already discussed wordpress in previous posts you’ll get the idea that I do like this software.

I like it a lot!

Not only do we get some cool wordpress themes, some top class wordpress plugins, but also the best CMS you’ll ever find.

The wordpress CMS has gone through many iterations and is now considered a “mature” software, meaning it is relatively bug free, extremely user friendly and has a really easy learning curve.

The fact that there are literally thousands of add ons and themes for this software tells you it is really well liked by the “geeks” of the world too and is certainly here to stay for at least the next few years, which is more than you can say for the CMS from your developer!

I’ve set up quite a few BLOGs now for my own business and other peoples businesses, and the CMS back end is easily adopted by my clients, which makes my life really simple too!

Fitness Professional Managing her Website
Fitness Professional Managing her Website

One other thing with WordPress, it is not restricted to just BLOGs, you can set up actual websites with it too! Whilst a little cumbersome for a simple website, more complex sites can happily thrive on a WordPress back end, making updating and managing you web site an absolute doddle!

So the next time you are wanting to get a BLOG or a website built, consider using WordPress, or asking your developer to build it using wordpress, so that you have much more control over the management of the site.

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WordPress Website in Ten Minutes

WordPress Website in 10 minutes

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WordPress Install and Theme Update in 13 minutes

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