The Personal Trainers BLOGGING Strategy

Written by Fit Geek on June 30, 2009

I want to give you an insight in to how I get my BLOG posts recognised on Google quickly.

Whilst you can do so much more to get your posts found than the system I am going to explain here, what I would say is there is always a balance between spending inordinate amounts of time on search engine optimisation, the reality is as fitness professionals we have clients to train and much better things to do with our time.

Before I start I will remind you all that Search Engine optimization for your website or BLOG is NOT a one shot thing. Many personal trainers have paid developers to sort all the SEO stuff out for them but ended up being disappointed that their sites are still not being ranked well.

RELEVANT  and REGULAR NEW content is king for a highly ranked site. Google likes quality content, google likes new content.

So you need to be posting new posts regularly, probably once or twice a week is about optimal… I don’t always achieve this but I try to sit and write content whenever I have a gap in my day between clients to get new posts down on paper…

I do sit and write on a daily basis as a matter of habit, it will certainly improve your “voice” on screen and make your content more genuine.

When it comes to putting the new BLOG post up this is the process  I go through.

1. Type up the article and create a keyword rich title for the post.
2. Search for a handful of relevant and interesting images that fit with the article. Google Images is a really useful place to “borrow” images. When inserting them make sure you add alternate descriptions which match the keywords of the title.
3. Bold some of the key terms and keywords through the article.
4. Where relevant I create hyperlinks to other articles and pages on my main website to give my normal sites backlinks!
5. Using the All-In-One SEO Pack plugin on wordpress, I update the meta tags for the post… which includes the title tag (the one that appears in the very top bar of the browser). A descriptive and keyword rich description tag, and the keywords tag, which includes the top 4 or 5 keywords I am using for that article
6. I use the tags feature on Wordpress to add keyword rich tags for the post.
7. And finally use the categories section to categorize the post… which just happen to be keyword rich category names too!
8. I then publish the post and send an email to my list telling them about the new post, and asking them to make comments against the post, and if they like it to bookmark it on facebook or twitter.
9. Then a really important stage to maximise your posts exposure… Go to http://www.pingler.com and register the link to the post and this will update about 100 directory services for BLOGs
10. Finally go to all the social bookmarking services you use and bookmark your new post. For example facebook, twitter, stumbleupon, Myspace etc etc

And that’s it.

The whole process takes about 45 minutes depending on the article length and how many bookmarking sites you use.

Yes I could do more things, but if I end up spending more time I don’t believe you necessarily get much more benefit for the time spent.

Give this process a go with your next BLOG posting and I assure you your posts and site will appear higher up in the google rankings.

As ever provide your comments below, I really want to hear about your experiences with this, and if you like this post please bookmark on your favourite social bookmarking sites )

Tim

PS. I’ve reopened the website for Easy Fitness BLOGs. Get a professionally designed BLOG, optimised and ready for you to start posting for only $297. Click the link below to get yours today.

Easy Fitness BLOGS

GoDaddy Domain Registration for Personal Trainers

Written by Fit Geek on June 15, 2009

Some of this stuff came up in the launch of Easy Fitness BLOGs last week.

BTW.Thanks to all those that got a BLOG from me. Those that missed out, I will provide a second opportunity for you very soon, but only once the current group has got fully functional and lead generating BLOGs.

So this video will explain how to use GoDaddy and how you can save money with your domain registration.

Your Clients Do Not See Blogs as Sales Letters

Written by Fit Geek on June 9, 2009

With all this crazy BLOG week that we are having, I came across a great new video by internet marketing legend Frank Kern.

Now I don’t get anything for referring you to Frank, i just thought this video would explain how powerful having a BLOG can be for your business.

Frank is a bit crazy and the intro to the video is quite long but quite amusing, but once you get on to the educational bit you’ll see why I sent you there.

Watch Frank’s Crazy video right now

Once you’ve watched the video and are ready to get started with you BLOG, follow the link to Easy Fitness BLOGs to get your BLOG today

The Traffic Question…

Written by Fit Geek on June 3, 2009

One question that we have been hearing a lot (both in emails and on the various forums) is this:

“What about traffic to my blog?”

In other words, how do you get people to your blog?

This is a great question, and I am really pleased that so many of you are asking it – it shows that we have some really sharp readers. 

You see, not to long ago, we were in the “build it and they will come” era.

“Webmasters” were cold-calling businesses, and showing them some fancy looking site and giving them some pie-in-the-sky sales pitch about how they would build some fancy site for them (really just one of those brochure sites), and then they would tell them how many million users there were on the Internet… and if only 1% of those people visited the site, it would mean wealth beyond dreams.

OK, maybe I am exaggerating a bit… but not very much!

With all these questions I have been getting about traffic, it is obvious that we have all gotten a little more sophisticated – or at lease we have been through the wringer a few too many times.

In any case, this is the deal with traffic (but hey I am by no means the ultimate guru on traffic but I have been studying this stuff non-stop for a couple of years now):

KEY POINT #1: Traffic is important, but conversion is just as important… and maybe more so.

You see, if your blog doesn’t convert visitors into leads, and then leads who know, like and trust you, it doesn’t matter if you are getting 10,000  visitors to your site every day. It really is that simple.

The better your site converts, the more money you make. And the way our blogs are built, when your blog delivers a lead… that lead is already pre-sold to a large degree. So you are not only getting more business, you aren’t working as hard once you get that business.

Another key thing about conversion – the better your conversion, the more liberties you can take in spending money to get visitors to your site.

You see, a lot of traffic sources are free. However, you can also pay to drive traffic. Well, if your site is converting 5 visitors out of 100 versus your competitors site converting 1 visitor out of 1000, then you can spend more money to drive people to your site.

KEY POINT #2: The best traffic is local.

The traffic that you want at your blog is traffic from people that are local to you (in a geographic sense). This is the traffic that is going to turn into personal training clients or bootcamp sign ups.

It probably won’t help you much if someone who lives in Russia visits your site, and you are in  Nottingham. 

The good news about this is that it is easier to “win” free traffic from the search engines if that traffic is local.

This is a nice paradox – the local traffic is not only easier to get, but it is a lot more valuable.

But most of the “big boy” generic cookie-cutter site providers completely miss this point.

Our blog system and training is designed to help you capture that local traffic. Obviously, I can’t give away too much on this… because I guarantee that my competitors are
watching me. But this is a key area of traffic that we are going to dominate.

Which leads to another big point…

KEY POINT #3: This isn’t just a blog!

Because of the software we use, Wordpress, we have access to one of the most powerful content management systems on the internet today

This is critical for expanding your site to more than just another generic blog – there is little point in providing something to you that you can get from somewhere else for free.

Your blog can morph in to many different things:

• A video blogging system, for example a whole library of exercise videos that you produce.
• A podcast portal, with you interviewing experts in your niche for your visitors to listen to.
• The ability to add static pages that promote your services and sell your products
• The basis for affiliate marketing other peoples products and services.

And with some further development from our base build you can create “members only” areas to truly monetise your blog!

How can you do all this stuff, well we are going  start by teaching you the basics and then give you the step by step guides to doing more as your blog expands.

Ultimately all these extra features convert your traffic in to regular visitors, sign ups and then to paying clients.

BOTTOM LINE: Traffic is critically important. You need a system that CONVERTS that traffic to dollars, you need a system that captures LOCAL traffic, and you need the ability to add the CONTENT that boosts the “know, like and trust” then have in you to become a client.

Regards

Tim

P.S. We have two very cool traffic techniques that are working right now to get search engines to list new blogs VERY quickly. We will cover that in one of our first follow-up sessions after we launch the system.

P.P.S. I know people are wondering about what this will cost. There has been a lot of speculation in the emails I am getting. Let me say that it will NOT be $999, and it will NOT be even $499.(these are some of the numbers that have been getting thrown around in comments I am getting). Don’t worry – it will be FAR less than that. I will be addressing this question soon…