What Is In A Domain Name?

Written by Fit Geek on February 27, 2010

I am currently at a seminar in Las Vegas and I heard a quote a from one of the speakers about titles for your book.

“Don’t Go for cute, pick something that will sell!”

Naming you book should be super easy, but so often we make out we need to come out with something cool, sexy or cute. The same goes for our fitness businesses, we try to name it something cute.  Zenith Training, Apex Performance, etc etc…

This generally means nothing to your passing traffic. What’s wrong with just calling it what it is.

“London Personal Training Studios”

“New York Personal Trainer”

The problem really comes when you buy a domain name… we all try to think of something cute, rather than thinking about the obvious stuff, the stuff people search on. For example, if you have a personal training studio in london, why not buy londonpersonaltrainingstudio.com (don’t worry, my mentor and good friend Dax Moy already has this)

One of the big benefits of claiming these type of domains and USING them, is you get the benefit of easy ranking on google.

For about the last 3 years I have pretty much dominated the search rankings for the search personal “Luxembourg Personal Training”. Go check it out right now if you want… I am the ONLY choice up there. However the one site I couldn’t beat for total domination on those listings was “www.personaltraining.lu”.

Why? because it had the major keywords in the domain name itself.

The sad part is I created that site for a previous business JV I had with another trainer in Luxembourg, but even when I cut lose from the JV, the website was so well set up by me… it kept on beating my other sites in the rankings!

Even with slightly defective Search Engine Optimisation, zero updates to the site for literally 3 years or more, no new links created back to the site from authority sites… the site still beat my well set up sites, with MORE backlinks from authority sites, better SEO and regularly updated content.

It did all this from just having the stronger keywords in the domain.

Take this as a MASSIVE clue!

Don’t go for cute, go for what people are searching for.

Tell me what your website URL is, and backlink within the comments section…if anything it’ll help you with a simple backlink.