Have been doing some looking around other industries and seeing how other businesses attract website visitors using YouTube….

One of the examples that I came across is nigh on perfect an example, of how to do it…

Besides the fact playing blues guitar is inherently more cool than swinging a kettlebell, we can take a lot of lessons from how this guy does his videos… and you can’t look over the numbers of views he gets… (we are talking millions of views!!!! per video)

Check out http://www.youtube.com/watch?v=YwdcbpPgz1M

Things to look out for:

1. The title of the video: Learn to play lead blues guitar licks and phrasing lesson.

This contains the major keywords “Learn to play lead blues guitar”, it also has a 2nd and 3rd keyword phrase in there too “guitar licks” and “phrasing lesson” perfect on every count

2. Description tag: STARTS with the url and immediately says “Click the link above to receive free exclusive videos, newletters, and
lots of free guitar and music goodies from Next Level Guitar.”

Immediate call to action… perfect, offer more stuff for free and more stuff for free… this guy gets cooler by the minute.. What is on the back end of the URL… an FORCED OPT IN, only thing you can do is put your name and email address in… I bet this guy has a MASSIVE email list!

3. Still on the description: “In this lesson we teach some easy beginner blues licks as well as ways
to connect your ideas and musical thoughts together using phrasing.”

Contains a few more keywords but mostly actual info as to what the video contains

4. Still on the description: Many more lessons at:http://www.nextlevelguitar.com

Final stab at getting people to visit his site…

5. Tags:

• Learn
• to
• play
• Lead
• Blues
• Guitar
• licks
• and
• phrasing
• lesson
• rock
• next
• level
• acoustic

Notice all major keywords again plus more, most people forget about the tags!

6: The actual video… Very cool, understated, this is someone who is speak his truth… he is not being overly exaggerated, being someone he is not… This is just him enjoying teaching people to play cool blues.

7. Content focuses on a very small subject matter and teaches it very well, going through the basic teaching points, and then adding more complexity later in the video, catering for absolute beginners as well as intermediate level guitar players.

8. Video starts with the URL screen… and then details of what you will get on that site. Plus the URL flashes up during the video too…(visual) (*Side Note* check out his main website… this is a continuity program when I looked it said 329 premium users online at that moment!!! at 29 bucks a month… do the math!)

9. Marty starts by saying who he is and SAYING the URL (auditory)

10. Finishes again by mentioning the URL, then the screens again with whats on the site and then the URL screen again.

Marty has obviously got very good at creating these videos, the production quality is very high… but you should be able to get half decent results with a flip cam or a low end video camera and an external mic…

Major take home point to this post… DON’T just look at what others in our industry are doing to get website traffic… in fact it probably pays NOT to look at what our industry is doing!

Later

Tim
http://personaltrainerinternetmarketing.com

Internet Intensive Coaching Program

July 3/4 2010

Location: TBC (somewhere in the UK)

Enrollment Benefits Include:

• 30 minute FAST START preparation call with Tim
• 2 day intensive with Tim, you’ll finish with:
  • The practical skills to set up multiple websites, including BLOGS, Membership Sites and Product sales pages, lead capture pages and shopping cart/Paypal integration, online consultation forms and pretty much every tool to run a PT or bootcamp business.
  • The tools to maintain your own sites with ease
  • A proven strategy for bringing in streams of traffic and new business via your websites that will fill your schedule.
  • The SEO secrets that mean I dominate Google rankings for my primary key search terms.

PT Internet Intensive Coaching Program – Normal Investment

£4997.00

Select your option:

Option 1: Secure Your Place With a 2 Equal monthly installment option of 647GBP
(I want to save an additional £3703)
Total: £1294

Option 2: Secure Your Place With a 1 lump sum option
(I want to save an additional £3500)
Total: £1497

Option 3: Secure Your Place With a 3 Equal monthly installment option of 597GBP
(I want to save an additional £3206)
Total: £1791

**** With Options 1 and 2 BONUS ONLY: ****
An Employee / Spouse / Significant Other Can Participate With You!

I am working on some new projects which means I need to take this stuff offline.

So from now until March 30th I’ll be halving your investment from its orginal price.

Go Get Your Copy… This IS going to be your last chance… Not a marketing tactic… It will NOT be available for sale again after March 30th.

Here is the link you need…

http://www.grouptrainingsuccesssystem.com/index1.html

“Don’t Go for cute, pick something that will sell!”

Naming you book should be super easy, but so often we make out we need to come out with something cool, sexy or cute. The same goes for our fitness businesses, we try to name it something cute.  Zenith Training, Apex Performance, etc etc…

This generally means nothing to your passing traffic. What’s wrong with just calling it what it is.

“London Personal Training Studios”

“New York Personal Trainer”

The problem really comes when you buy a domain name… we all try to think of something cute, rather than thinking about the obvious stuff, the stuff people search on. For example, if you have a personal training studio in london, why not buy londonpersonaltrainingstudio.com (don’t worry, my mentor and good friend Dax Moy already has this)

One of the big benefits of claiming these type of domains and USING them, is you get the benefit of easy ranking on google.

For about the last 3 years I have pretty much dominated the search rankings for the search personal “Luxembourg Personal Training”. Go check it out right now if you want… I am the ONLY choice up there. However the one site I couldn’t beat for total domination on those listings was “www.personaltraining.lu”.

Why? because it had the major keywords in the domain name itself.

The sad part is I created that site for a previous business JV I had with another trainer in Luxembourg, but even when I cut lose from the JV, the website was so well set up by me… it kept on beating my other sites in the rankings!

Even with slightly defective Search Engine Optimisation, zero updates to the site for literally 3 years or more, no new links created back to the site from authority sites… the site still beat my well set up sites, with MORE backlinks from authority sites, better SEO and regularly updated content.

It did all this from just having the stronger keywords in the domain.

Take this as a MASSIVE clue!

Don’t go for cute, go for what people are searching for.

Tell me what your website URL is, and backlink within the comments section…if anything it’ll help you with a simple backlink.

Seriously, if you are not using this at the very least for your BLOGGING then you are truly missing out. And as I will present in the next week or so the next step (which is NOW by the way) is creating full blown websites based upon Wordpress, without ever knowing a word of code!

In fact our woes with developers and designers may be over, as for the large part there usefulness is now redundant.

But for now I want to show you my evolution of Wordpress, this is important because I want to show you that its functionality has evolved massively in just a few short years in to something EVERYONE needs to sit up and listen to, because it really is the platform for creating your own websites right now!

1.I built a BLOG using wordpress.com, the interface was a bit clunky 3 years ago, and it was for the more geeky type of person like me, blogger.com was king in the blogging world as it was really easy to use. What’s interesting blogger.com has not moved on that much, where as Wordpress has moved from geek to something much more user friendly.

2. Someone built a website for me, actually it was my first e-book: The Corporate Athlete Conditioning Handbook. They used wordpress to develop it… I hated it, I hated the interface, I couldn’t change stuff, I was annoyed cos I wasted lots of money. So I rebuilt the website myself using HTML code.

3. However much I hated Wordpress at that time, it peaked my interest in setting it up on my own web servers to play with… SPOT THE NERD!

4. Started finding custom BLOG themes for Wordpress that could make my blogs look a little more appealing from the standard boring themes.

5. Discover the plugin function on Wordpress, which suddenly expanded the functionality of wordpress ten fold, and more importantly was helping to boost the search engine rankings for the sites.

6. Now early in 2009 I really got in to Wordpress and started building BLOGs for myself and custom blogs for myfitgeek clients. EasyFitnessBlogs proved extremely popular and has shown many new people the WordPress way is a better way.

7. Started building websites using WordPress (rather than just BLOGS), more themes started appearing that improved the functionality and ease of set up and changing the look and feel of the site.

8. Autumn 2009, I am now ONLY building websites using Wordpress, everything from BLOGs, Sales Pages(this one here took me just 15 minutes to build!), Product Launch sites, full blown websites for your business , and now…

9. …Membership sites using an incredible piece of software that is a plugin for WordPress.

10. What’s more, the barrier of entry to building these sites has reduced MASSIVELY. For 90% of sites you don’t need to know code or get your head in to FTP. In fact most of the time the most technical bit I do is get someone to build a custom header to fit my site and bingo site is ready to roll!

So why am I tell you all this?

Well, in the next week or so I am going to release a couple of “how to” videos that will show you step by step of how to start your own WordPress based site, and then on Jan 1st I will be launching a new site aimed at helping you get the very best from using Wordpress, Search Engine Optimisation, List Building, Video editing, editing HTML code (if you really want to learn that stuff), where to get the plugins and themes that I use, as well as a step by step process to building your own personal trainer website, WITHOUT EVER NEEDING A DEVELOPER.

To me this is a BIG game changer, and a welcome one too for many fitness professionals who have been bitten by dodgy developers, who waste your time and money.

I’ll also be taking a select few through a special coaching program to get all this stuff done super quick, and get your professional looking site done, ranking high in google, and collecting new leads every day.

The next few weeks are gonna be super exciting, hopefully you are ready for the ride.

Speak soon

Tim

Stay on top of this thread… and get the videos when they are released.. enter your name and email address below:

I scrubbed all the other stuff off my board earlier this evening and placed the following…

Just click on the image to make it bigger.

So what is on the board, besides the reminder of why I work my butt off every day, my favorite quote and a 101 dollar bill, the diagram is simple but outlines my overall system for getting new people to my websites EVERY DAY.

1. Pay For Them… This includes Pay Per Click advertising through Facebook, Adwords, Yahoo Search Marketing etc etc. Or even paid for online advertising on local websites to capture local leads.

2. SEO… Improving the on site optimisation of my sites so that they rank well for my main keywords and to ensure I am getting more links back to my site.

3. Offline… Offline adverts in local media, flyers, doing public speaking as well as getting involved in local events and becoming more visible in my local community.

4. CSS… This is my content syndication system. A step by step process of creating high quality content such as articles and videos for my BLOGs, distributing throughout the internet using various resources such as ezinearticles, submityourarticle, youtube, blip.tv and then finally a system of social bookmarking to spread the word about my content.

Each element drives people back to a page on my site to opt in to my autoresponder list using aweber.

I work on this daily… it is not by accident that my web site, my videos and my content DOMINATE google for my primary keywords.

SEO is NOT a one shot deal, it is a daily process.

Content Syndication is also not a one shot deal, it is a daily process.

Paid ads is an on going process of updating, testing, updating testing… it is a daily process

Offline promotion is not just one speaking engagement, flyering campaign, or mail shot… it is a daily process

Have a system for lead generation, and get new leads EVERY DAY.

Drop your comments below… I appreciate that FTP is not the most sexy of topics, but hey anything can look sexy if it saves you some cash )

So out comes the video camera, white board and my cool red t-shirt!

Make sure that once you’ve watched the video, give me your comments below.

This video explains probably one of the most important elements of my website that ensures that my bootcamp is full EVERY month.

Honestly send me an email with your comments

Get the single most important tool you need for this here