There is a real buzz around this guy at the moment, so I thought I would post an article and track how my posting got on on Google.

The local time here is now about 17.30 and I have just taken a screen shot from Google to show you where this is at right now.

Click the image to view a larger version, and you’ll see that it is currently number 21 on Google for the search term “Paul James Personal Trainer”

I’ll check back later to see how I am getting on…. but this is a combination of things I do with my BLOGs to ensure I get great exposure with every one of my articles for specific keywords.

Whilst you can do so much more to get your posts found than the system I am going to explain here, what I would say is there is always a balance between spending inordinate amounts of time on search engine optimisation, the reality is as fitness professionals we have clients to train and much better things to do with our time.

Before I start I will remind you all that Search Engine optimization for your website or BLOG is NOT a one shot thing. Many personal trainers have paid developers to sort all the SEO stuff out for them but ended up being disappointed that their sites are still not being ranked well.

RELEVANT  and REGULAR NEW content is king for a highly ranked site. Google likes quality content, google likes new content.

So you need to be posting new posts regularly, probably once or twice a week is about optimal… I don’t always achieve this but I try to sit and write content whenever I have a gap in my day between clients to get new posts down on paper…

I do sit and write on a daily basis as a matter of habit, it will certainly improve your “voice” on screen and make your content more genuine.

When it comes to putting the new BLOG post up this is the process  I go through.

1. Type up the article and create a keyword rich title for the post.
2. Search for a handful of relevant and interesting images that fit with the article. Google Images is a really useful place to “borrow” images. When inserting them make sure you add alternate descriptions which match the keywords of the title.
3. Bold some of the key terms and keywords through the article.
4. Where relevant I create hyperlinks to other articles and pages on my main website to give my normal sites backlinks!
5. Using the All-In-One SEO Pack plugin on wordpress, I update the meta tags for the post… which includes the title tag (the one that appears in the very top bar of the browser). A descriptive and keyword rich description tag, and the keywords tag, which includes the top 4 or 5 keywords I am using for that article
6. I use the tags feature on WordPress to add keyword rich tags for the post.
7. And finally use the categories section to categorize the post… which just happen to be keyword rich category names too!
8. I then publish the post and send an email to my list telling them about the new post, and asking them to make comments against the post, and if they like it to bookmark it on facebook or twitter.
9. Then a really important stage to maximise your posts exposure… Go to http://www.pingler.com and register the link to the post and this will update about 100 directory services for BLOGs
10. Finally go to all the social bookmarking services you use and bookmark your new post. For example facebook, twitter, stumbleupon, Myspace etc etc

And that’s it.

The whole process takes about 45 minutes depending on the article length and how many bookmarking sites you use.

Yes I could do more things, but if I end up spending more time I don’t believe you necessarily get much more benefit for the time spent.

Give this process a go with your next BLOG posting and I assure you your posts and site will appear higher up in the google rankings.

As ever provide your comments below, I really want to hear about your experiences with this, and if you like this post please bookmark on your favourite social bookmarking sites )

Tim

PS. I’ve reopened the website for Easy Fitness BLOGs. Get a professionally designed BLOG, optimised and ready for you to start posting for only $297. Click the link below to get yours today.

Easy Fitness BLOGS

Plugins are basically little added programs that increase the functionality of your BLOG. There are plugins for stopping SPAM, editing tags more easily, adding fancy menus, automatic updating of your social media as well as many other things.

For the fitness professional there is one plugin that is vital for your BLOG, relating to Search Engine Optimization of your site. This plugin is called “All In One SEO Pack”.

This is a little extra couple of boxes to fill out when you write your post, but will mean your site is mean easily indexed and found by google and other search engines. It gives you the ability to directly edit the title, description and keyword tags for the post. It requires about 2 minutes extra work on your part when preparing your post but will make a massive difference to your google rankings.

Adding plugins to your site is exactly like adding a theme discussed in the previous post on Themes For WordPress. The only difference is you put the downloaded plugin in to the “plugins” folder.

Once you have uploaded the plugin, just open the dashboard and click the plugins box on the left hand menu bar. Select the plugin and activate it. Using it is as simple as editing the boxes below the area where you edit your post.

You can get the All In One SEO Pack plugin from wordpress plugins area.

I have a whole host of other plugins that I use, but this one is key to blogging success.